Finnish superhero feature Rendel has launched an ambitious crowdfunding campaign to raise 80 000 USD for the production of the film. Even though the campaign is considered as very big in Finland producer-director Jesse Haaja is not afraid of the challenge. The rude touch of indie filmmaking can be seen in the campaign as well. Besides many traditional perks like t-shirts and posters, funders can also try their wings by acting supportive part as a villain in the film or support the production by buying a condom with slogan “Fuck like a superhero”.
At the moment filmmakers are selling and marketing the film in Cannes Film Festival. A lot of positive feedback has already been received. Haaja and his team will be celebrating the campaign launch today with a special Rendel party where their new teaser scene will have it's word premiere.
The money is raised for a special purpose: the film script includes many action and effect scenes that require even more resources than the crew has to offer at the moment. “Since we are already in, we want to be fully in. This means we’ll be doing everything we can to get people involved and make this film look and feel like something very special”, director Haaja describes.
Crowdfunding gives a big chance for a low budget indie film like this. “With this money we will make the film look better and more intensive” explains campaign manager Emma Ilves. “Crowdfunding brakes down the traditional production model which matches perfectly with a rebel like Rendel. We are now giving power directly to the viewers - they are the reason we are making the film in the first place.”
The campaign will be running in Indiegogo for six weeks. During this time the film is already in pre-production. The shoot will take place in fall 2015 and the realease of the final film is in the end of 2016.
The crew is also offering a small taste of what’s coming in the campaign teaser released this morning in Youtube. Have a look at it here: https://www.youtube.com/watch?v=ZHGoMRtSgLw
Website: www.rendelmovie.com
Facebook: www.facebook.com/rendelproject
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